The marijuana industry is one of the fastest growing sectors of the economy. However, individuals that are looking to enter this field may not appreciate the ways in which marketing marijuana products can differ from more traditional products.
Offer Product Bundles
Due to the fact that the marijuana industry is extremely new, many businesses will want to bring multiple products to market. Unfortunately, it can be difficult to get customers to branch out and try new products. One way to help encourage customers to try your new product will be to offer bundles. These bundles should offer at least a small discount so that customers can try your new product while still enjoying the product that they normally get. When choosing products to bundle together, you should make sure that they are either related to each other or otherwise complement each other.
Choose Marketing Materials With Bright Colors And Designs
A dispensary will likely have fairly cramped shelves due to the large number of products that they will have available. This can lead to difficulties will distinguishing your product from your competitors. Your choice of marketing materials and packaging will have a major influence on how noticeable these products are to potential customers. Ideally, you should opt for product designs and packaging that are brightly colored with eye-catching designs. While creating effective marketing material can be challenging, there are marijuana marketing services that are able to help clients design packaging that can distinguish them from their competitors.
Utilize Split Tests
At you are designing your marketing campaign, you will have many choices to make in regards to designs, slogans and themes. By opting for split testing, you can better compare these competing options so that you choose the one that provides the best results for your advertising budget. When undertaking split tests, you should make sure to limit the specific factors and options that you are testing. Otherwise, it could be difficult to tell which change is driving the affects you may notice.
Allow For Customer Feedback
Despite your best efforts to ensure you are only shipping quality products, there can be unforeseen issues that may compromise the experience of your customers. By allowing your customers to leave feedback or to report problems with the products directly to your company, you can take steps to avoid leaving a negative impression on your customers. Furthermore, you will be able to make improvements to address problems or issues that you may notice occur more frequently than you had anticipated.
To learn more, contact a marijuana marketing agency today.